Toppling the Pyramids - SIGNED by author

Toppling the Pyramids - Gerald Ross / Michael Kay
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Signed by author Michael Kay
Ross and Kay, consultants at Change Lab International, here address the issue of organizational change. The authors develop a "Molecular Organization" managerial matrix redefining the role of leaders in setting priorities that establish the company's vision and guard its culture. Using case studies (IBM, Aetna), they present "five levels of understanding the customers": the product-focused organization, the market-centered organization, etc. While their approach is stimulating, Ross and Kay's theories are underdeveloped, the cases are pedestrian, including the not so "new technological paradigms" they highlight in their discussion of Adult Foods' mass customization of dairy products. This study adds little to our understanding of organizational theory.
Copyright 1994 Reed Business Information, Inc.